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Time flies, and half the time I barely know what day it is. Has that made me any better at writing things down or setting alarms? God, no. That is still firmly my husband's department, and I would be completely lost without him in our everyday life. So it took LinkedIn — or rather, my connections — to remind me yesterday that it has been four years since I started this freelance journey. Four years. I almost missed my own anniversary. How it actually started I didn't start of

There is nothing quite more Norwegian than a view over the sea and surrounding mountains. Photo is taken by me on the mountain Kjellasviknuten located in Vindafjord municipality on the west coast of Norway on May 16th. Today is May 17th. Syttende Mai. The Norwegian Constitution Day and the clearest display of national identity all year. People celebrate with children’s parades, traditional clothes, flags, and a real sense of togetherness. This day isn’t about business. It’s a

If you've ever launched a marketing campaign in Norway and only opted for a basic translation, you've probably noticed something unexpected. Despite the accuracy of your translation, the campaign underperformed. The messaging that drives conversions elsewhere fell flat. The enthusiasm that works in other markets created distance rather than engagement. This isn't a translation problem. It's a cultural one. Norwegian consumers are among the most sceptical in Europe. They quest